Archived planning report for 26 October 2026 to 1 November 2026. Data compiled on 26 October 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 6 November 2026. Currency correction: the saved export contained USD estimates with local currency labels. Amounts here are shown in US dollars (USD), with the original numerical precision; no exchange conversion has been applied.
Chelsea v Manchester United (Premier League) plays Stamford Bridge on Sat 31 Oct. It has the highest Demand Intent Score of any event in London this week (77).
Event spotlight · London
Chelsea v Manchester United (Premier League) at Stamford Bridge: London's highest-demand event this week
Week commencing Monday 26 October 2026
- expected attendance
- 40,000
- total revenue opportunity
- US$7.4m
- visitors from outside the city
- 14,000
- expected on public transport
- 85%
Model estimates compiled on 26 October 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. Tottenham Hotspur v Crystal Palace (Premier League) draws a bigger crowd this week, but no event in the city combines buzz and crowd size like this one.
Where the money goes
| Revenue line | Sat 31 Oct |
|---|---|
| Ticket sales | US$4.5m |
| Hotels and accommodation | US$1.2m |
| Food and drink | US$1.1m |
| Transport | US$476k |
| Activities | US$112k |
| Total | US$7.4m |
What it means for your business
Hotels
We expect 14,000 attendees from outside the city, which is US$1.2m of accommodation demand. Hotels near Stamford Bridge and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 12:30 start, pre-event trade near the venue peaks in the two hours before. With US$1.1m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 34,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in London this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Wed 28 Oct | D-Block Europe: Worldwide Wave, The O2, 18:30 | 17,000 | US$2.5m |
| Mon 26 Oct | Critical Role Live, The O2, 16:45 | 15,000 | US$3.0m |
| Fri 30 Oct | Macklemore & Friends: Free Palestine Tour, OVO Arena Wembley, 18:00 | 12,000 | US$2.2m |
| Mon 26 Oct | Jay Park Ft. LNGSHOT - Body Rolls & Serenades World Tour, OVO Arena Wembley, 18:30 | 10,000 | US$2.0m |
| Mon 26 Oct | 70th Ballon d'Or Ceremony, London Palladium, 18:30 | 2,200 | US$1.8m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.