Use ACTDIVATE's Demand Index to help optimise your inventory, to ensure you have enough stock to cope with the demand an event brings to your outlets in that area.

Use ACTDIVATE's complementary event intelligence to further manage crowd and traffic flows and other sustainable factors such as energy efficiencies.

By identifying events in advance, retailers will get an understanding of when to expect spikes in busyness into the city. Retailers can then plan the right offers (tourist vs local), inventory and workforce to ensure they maximise the revenue opportunity that event brings.

Staff up and stock up with the right offers and staff to maximise revenues when predicted footfall increases in that area.

Use complimentary event intelligence to help influence surge pricing & not just when you see demand.

Food delivery, using ACTDIVATE's Demand Index, identify in advance which events you can tactically create offers around and then promote.

Using ACTDIVATE's Demand Index to identify more popular events and then price accordingly based on that expected demand to maximise ADRs.

Identify specific event verticals, such as music, sporting, cultural that you as an advertiser want to be associated with but do not want to spend huge amounts sponsoring. Plan your DOOH advertising strategies around those events.

Have a specific use case you would like to explore? Reach out to us at info@actdivate.com to speak to a specialist.