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England v Australia (Nations Championship) at Twickenham Stadium: London's highest-demand event this week

80,000 people and US$14.4m of spend over one date, Sun 8 Nov.

LondonEditorial illustration
expected attendance
80,000
total revenue opportunity
US$14.4m

Planning report for 2 November 2026 to 8 November 2026. Data compiled on 2 November 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 6 November 2026. Currency correction: the saved export contained USD estimates with local currency labels. Amounts here are shown in US dollars (USD), with the original numerical precision; no exchange conversion has been applied.

England v Australia (Nations Championship) plays Twickenham Stadium on Sun 8 Nov. It has the highest Demand Intent Score of any event in London this week (82).

Event spotlight · London

England v Australia (Nations Championship) at Twickenham Stadium: London's highest-demand event this week

Week commencing Monday 2 November 2026

expected attendance
80,000
total revenue opportunity
US$14.4m
visitors from outside the city
36,000
expected on public transport
70%

Model estimates compiled on 2 November 2026.

Why this event leads the week

The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.

Where the money goes

Revenue lineSun 8 Nov
Ticket salesUS$8.0m
Hotels and accommodationUS$3.1m
Food and drinkUS$2.2m
TransportUS$784k
ActivitiesUS$288k
TotalUS$14.4m

What it means for your business

Hotels

We expect 36,000 attendees from outside the city, which is US$3.1m of accommodation demand. Hotels near Twickenham Stadium and on the main routes in can hold rate on the event night and offer late checkout.

Bars and restaurants

With a 15:10 start, pre-event trade near the venue peaks in the two hours before. With US$2.2m of food and drink spend, venues nearby should staff for a full rush.

Transport

We expect 56,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.

Also big in London this week

DateEventAttendanceRevenue
Tue 3 NovWorld Travel Market London (WTM London), Venue to be confirmed45,000US$17.0m
Mon 2 NovJ. Cole: The Fall-Off Tour, The O2, 18:3018,000US$4.1m
Tue 3 Nov and Thu 5 NovStevie Wonder: Songs In The Key of Life Performances, The O236,000US$8.9m
Tue 3 NovShakhtar Donetsk v Sporting Lisbon (UEFA Champions League), Stamford Bridge, 17:4538,000US$10.7m
Sun 8 NovCrystal Palace v Liverpool (Premier League), Selhurst Park, 14:0025,000US$3.4m

Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.

Figures are ActDivate model estimates. Each event is counted once, even when it is sold through several ticket sites, and ticket packages are not counted as separate events. Estimates can change as events are confirmed, added or rescheduled, and totals for months further ahead tend to rise as more events are announced. ActDivate is the demand intelligence platform that helps hospitality, retail and service businesses anticipate and capitalise on event-driven demand.

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