Archived planning report for 19 October 2026 to 25 October 2026. Data compiled on 19 October 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 6 November 2026. Currency correction: the saved export contained USD estimates with local currency labels. Amounts here are shown in US dollars (USD), with the original numerical precision; no exchange conversion has been applied.
Harry Styles: Together, Together plays Madison Square Garden on 3 dates, Wed 21 Oct to Sat 24 Oct. It has the highest Demand Intent Score of any event in New York this week (78).
Event spotlight · New York
Harry Styles at Madison Square Garden: New York's highest-demand event this week
Week commencing Monday 19 October 2026
- expected attendance
- 60,000
- total revenue opportunity
- US$25.3m
- visitors from outside the city
- 38,000
- expected on public transport
- 90%
Model estimates compiled on 19 October 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.
Where the money goes
| Revenue line | Wed 21 Oct | Fri 23 Oct | Sat 24 Oct | Total |
|---|---|---|---|---|
| Ticket sales | US$4.4m | US$4.2m | US$4.4m | US$13.0m |
| Hotels and accommodation | US$2.7m | US$2.0m | US$2.9m | US$7.7m |
| Food and drink | US$1.3m | US$666k | US$1.3m | US$3.2m |
| Transport | US$338k | US$180k | US$338k | US$857k |
| Activities | US$226k | US$125k | US$244k | US$595k |
| Total | US$8.9m | US$7.2m | US$9.2m | US$25.3m |
What it means for your business
Hotels
We expect 38,000 attendees from outside the city, which is US$7.7m of accommodation demand. Hotels near Madison Square Garden and on the main routes in can hold rate on the event nights and offer late checkout.
Bars and restaurants
With a 20:00 start, pre-event trade near the venue peaks in the two hours before. With US$3.2m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 54,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in New York this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Tue 20 Oct | New York Knicks v Philadelphia 76ers (NBA), Madison Square Garden, 19:00 | 19,500 | US$6.7m |
| Mon 19 Oct | NYC Real Estate Week, Venue to be confirmed | 10,000 | US$6.0m |
| Sun 25 Oct | John Oliver & Seth Meyers, Beacon Theatre, 19:30 | 2,800 | US$721k |
| Sun 25 Oct | New York Knicks v Orlando Magic (NBA), Madison Square Garden, 19:00 | 19,500 | US$5.1m |
| Sat 24 Oct | STEVE AOKI - DIM MAK 30 TOUR, The Rooftop at Pier 17, 17:00 | 2,500 | US$529k |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.