Archived planning report for 26 October 2026 to 1 November 2026. Data compiled on 26 October 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 6 November 2026. Currency correction: the saved export contained USD estimates with local currency labels. Amounts here are shown in US dollars (USD), with the original numerical precision; no exchange conversion has been applied.
Harry Styles: Together, Together. Harryween. plays Madison Square Garden on Fri 30 Oct and Sat 31 Oct. It has the highest Demand Intent Score of any event in New York this week (78).
Event spotlight · New York
Harry Styles at Madison Square Garden: New York's highest-demand event this week
Week commencing Monday 26 October 2026
- expected attendance
- 40,000
- total revenue opportunity
- US$19.2m
- visitors from outside the city
- 26,000
- expected on public transport
- 88%
Model estimates compiled on 26 October 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. Marathons - New York City Marathon (Athletics) draws a bigger crowd this week, but no event in the city combines buzz and crowd size like this one.
Where the money goes
| Revenue line | Fri 30 Oct | Sat 31 Oct | Total |
|---|---|---|---|
| Ticket sales | US$4.0m | US$5.6m | US$9.6m |
| Hotels and accommodation | US$2.9m | US$2.9m | US$5.9m |
| Food and drink | US$1.3m | US$1.3m | US$2.5m |
| Transport | US$320k | US$346k | US$666k |
| Activities | US$244k | US$244k | US$489k |
| Total | US$8.8m | US$10.4m | US$19.2m |
What it means for your business
Hotels
We expect 26,000 attendees from outside the city, which is US$5.9m of accommodation demand. Hotels near Madison Square Garden and on the main routes in can hold rate on the event nights and offer late checkout.
Bars and restaurants
With a 20:00 start, pre-event trade near the venue peaks in the two hours before. With US$2.5m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 35,400 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in New York this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Wed 28 Oct | Harry Styles: Together, Together, Madison Square Garden, 20:00 | 19,000 | US$9.1m |
| Sun 1 Nov | Marathons - New York City Marathon (Athletics), New York City, 05:30 | 50,000 | US$18.6m |
| Sun 1 Nov | New York Rangers v Edmonton Oilers (NHL), Madison Square Garden, 18:00 | 18,500 | US$6.3m |
| Sun 1 Nov | TCS New York City Marathon Expo, Venue to be confirmed | 10,000 | US$1.7m |
| Wed 28 Oct | New York City FC v Atlanta United FC (MLS), Citi Field, 19:30 | 30,000 | US$4.7m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.