Archived planning report for 19 October 2026 to 25 October 2026. Data compiled on 19 October 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 6 November 2026. Currency correction: the saved export contained USD estimates with local currency labels. Amounts here are shown in US dollars (USD), with the original numerical precision; no exchange conversion has been applied.
Al-Nassr v Neom SC (Saudi Pro League) plays Al-Awwal Park on Tue 20 Oct. It has the highest Demand Intent Score of any event in Riyadh this week (64).
Event spotlight · Riyadh
Al-Nassr v Neom SC (Saudi Pro League) at Al-Awwal Park: Riyadh's highest-demand event this week
Week commencing Monday 19 October 2026
- expected attendance
- 25,000
- total revenue opportunity
- US$2.3m
- visitors from outside the city
- 5,000
- expected on public transport
- 40%
Model estimates compiled on 19 October 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. Al-Hilal v Al-Hazem (Saudi Pro League) draws a bigger crowd this week, but no event in the city combines buzz and crowd size like this one.
Where the money goes
| Revenue line | Tue 20 Oct |
|---|---|
| Ticket sales | US$1.3m |
| Hotels and accommodation | US$592k |
| Food and drink | US$292k |
| Transport | US$64k |
| Activities | US$38k |
| Total | US$2.3m |
What it means for your business
Hotels
We expect 5,000 attendees from outside the city, which is US$592k of accommodation demand. Hotels near Al-Awwal Park and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 21:00 start, pre-event trade near the venue peaks in the two hours before. With US$292k of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 10,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in Riyadh this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Thu 22 Oct | 6 Kings Slam Day 2, ANB Arena, 13:30 | 14,000 | US$3.3m |
| Sat 24 Oct | 6 Kings Slam Day 3, ANB Arena, 13:30 | 7,000 | US$1.5m |
| Wed 21 Oct | 6 Kings Slam Day 1, ANB Arena, 13:30 | 12,000 | US$2.7m |
| Mon 19 Oct | Al-Hilal v Al-Hazem (Saudi Pro League), Kingdom Arena, 21:00 | 30,000 | US$2.1m |
| Tue 20 Oct | MIPIM Middle East, Venue to be confirmed | 2,500 | US$4.3m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.