Golf in the Gulf. See how ACTDIVATE’s Demand Intelligence engine projects a $79m injection into the region during this seasons Golf Event Calendar
This busy winter Golf season, ACTDIVATE anticipates the Middle East will be attracting hundreds of thousands of international visitors, generating an estimated $79.5 million in direct economic impact across the Gulf region.
Our “Thru the Lens” Series continues to focus on the Middle East’s busy Winter Event Calendar
Middle East Set to Host Unprecedented Season of Professional Golf, Unlocking Economic Opportunities Across the Region
September 2025 -The Middle East is preparing to host a series of high-profile professional golf tournaments from November 2025 through March 2026, presenting significant opportunities for businesses, tourism, and brand engagement across the region.
This winter season will feature DP World Tour Rolex Series and International Swing events, LIV Golf league competitions, and Ladies European Tour / PIF Global Series tournaments, attracting hundreds of thousands of international visitors and generating an estimated $79.5 million in direct economic impact across the Gulf region.
Key Golf Events in the Middle East (Sept 2025 – Mar 2026)
| Event Name | Location | Dates | Tour Type | Estimated Attendance | Avg Spend per Visitor (USD) | Total Spend (USD millions) |
|---|---|---|---|---|---|---|
| Abu Dhabi HSBC Championship | Abu Dhabi, UAE | Nov 6–9, 2025 | DP World Tour | 80,000 | $220 | $17.6 |
| DP World Tour Championship | Dubai, UAE | Nov 13–16, 2025 | DP World Tour | 60,000 | $250 | $15.0 |
| Hero Dubai Desert Classic | Dubai, UAE | Jan 22–25, 2026 | DP World Tour | 70,000 | $210 | $14.7 |
| Ras Al Khaimah Championship | Ras Al Khaimah, UAE | Jan 23–26, 2026 | DP World Tour | 30,000 | $180 | $5.4 |
| Bahrain Championship | Bahrain | Jan 29 – Feb 1, 2026 | DP World Tour | 25,000 | $190 | $4.75 |
| LIV Golf – Riyadh | Riyadh, Saudi Arabia | Feb 5–7, 2026 | LIV Golf League | 40,000 | $240 | $9.6 |
| PIF Saudi International | Riyadh, Saudi Arabia | Nov 19–22, 2025 | Asian Tour / PIF Global Series | 35,000 | $200 | $7.0 |
| PIF Saudi Ladies International | Riyadh, Saudi Arabia | Feb 12–15, 2026 | Ladies European Tour / PIF Global Series | 30,000 | $180 | $5.4 |
Total Estimated Attendance: 390,000
Total Projected Spend: $79.45 million
Average Spend per Visitor: $204 USD
If you are a business operating in and around one of these events and would like to dive deeper into what this opportunity could mean to you and how you can use this intelligence to ensure you plan to be prepared to take advantage, please click on the link at the bottom of this page to set up a demo with us.
Projected Economic Impact by Category
| Category | Estimated Spend (USD millions) | Notes |
|---|---|---|
| Accommodation | 24.0 | Hotels, resorts, short-term stays |
| Food & Beverage | 18.5 | On-site F&B, restaurants, cafes |
| Transportation | 10.5 | Local transport, taxis, airport transfers |
| Retail & Merchandise | 12.0 | Event merchandise, shopping in local malls |
| Sponsorship & Media | 14.5 | Event sponsorships, broadcasting rights |
ACTDIVATE: Empowering Businesses to Capture the Opportunity
Despite these surges, most businesses fail to capture the full potential:
Only 1% of event/location data is actively used in decision-making (Harvard Business Review)
Data teams spend 80% of their time cleaning rather than analyzing (TechCrunch)
ACTDIVATE, a leading Event Intelligence platform, equips businesses with real-time, city-level insights to:
Predict footfall surges and optimize transport & logistics
Align staffing, inventory, and operations in advance
Adjust pricing and launch tactical promotions
Deploy location-based marketing tailored to audience movement
"The Middle East's commitment to hosting world-class golf events elevates the region’s global sporting profile and creates substantial economic opportunities," said Ian Clark, Director of Partnerships at ACTDIVATE. “Our platform ensures businesses are ready in advance to ready to maximize revenues and capture the full potential that each event brings to their area.”
For more information on any of these events or any other events please schedule a demo of ACTDIVATE’s Event Intelligence platform, STREAM, and visit: https://actdivate.com/book-a-demo
