The 2023 Rugby World Cup Through the Lens of AI Powered Data Analytics
As rugby enthusiasts, tourists, and businesses worldwide gear up for the Rugby World Cup 2023, from 8th September to 28th October, we can't help but ponder the magnitude of this event. This isn't just about the scrums, lineouts, and tries; it's a colossal exercise in logistics, planning, and optimisation. Cities across France are preparing for an influx of people and activities that could be either an enormous boon or a logistical nightmare. So, what do these cities need to arm themselves with? Data—detailed, layered, and actionable.
Key Demand Intent Signals that ActDIvate has Identified 🔍
🌍 Over 600k international visitors are expected
💰 Revenue generation of €5 billion
📈 Demand into France will be up by 27% YoY
🏨 ADR spend will increase 90% YoY on Game Days
💳 Daily Traveller Spend will be up by 156% vs Normal Periods
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Behind the Stadium Lights
When the spotlight hits the playing field, it also shines on various industries—some more obvious than others. The hotel sector, for instance, is gearing up for a bonanza. The Average Daily Rates (ADR) for hotels in France are expected to surge, almost doubling from the previous year. International footfall is projected to rise by a staggering one-third, further fuelling the hospitality industry.
Cities like Paris and Marseille are particularly in focus, with estimates suggesting these two cities will capture over a third of all tourism activity as they host sixteen of the 64 games. These two cities alone are projected to generate revenues exceeding half a billion euros. This influx of capital sounds fantastic, but with great opportunity comes great responsibility. Cities must manage the crowd, ensure safety, strive for sustainability and provide a stellar experience for both tourists and locals.
Unearthing the Rugby World Cup Opportunity through ActDIvate
In a world awash with data, the role of analytics can't be overstated. For an event as grand and multifaceted as the Rugby World Cup, data analytics offers the magic wand that makes sense of an otherwise chaotic, convoluted scenario. It doesn't just enumerate data points but connects them, enabling planners to make decisions not based on intuition but on solid, quantifiable metrics.
Use Cases for ActDIvate
Ensuring You Capture Every Dollar
Let's take the case of the QSR, F&B, retail & malls, how can you optimise your workforce during the Rugby World Cup? ActDIvate can tell you where’s busy and when to help ensure you staff up and maximise the opportunity.
Managing the Queues
Imagine you're a city planner, Movement Intelligence™ can give you an indication of what the expected swell of that city in advance to help you modify public transport schedules, route planning, and even public safety measures as and when needed, making for a much more fluid and efficient system.
Right Offerings for the Right Fans
There’s going to be an increase of visitors in cities while they are their supporting their teams. ActDIvate will help you understand their behaviours, interests and attitudes, so that you can capture the opportunity by understanding their demographic makeup, maximise revenue.
Navigating the Box Office
The Rugby World Cup is not just happening in France, it is a globally televised event. Movement Intelligence™ provides you with the insights needed to make these critical decisions to maximise the potential. For food delivery companies around the world, let ActDIvate help you understand an index on which games will be watched most.
Movement Intelligence™ Explained
The real power of Movement Intelligence™ lies in its predictive capabilities. It's like having a crystal ball, but one that’s powered by algorithms and data points. For example, if you’re a hospitality company in Toulouse, Movement Intelligence™ could offer you a score indicating the probable outcomes of various strategies. If you’re in the entertainment sector, it can help you tag commonalities in the kinds of events that typically result in higher revenue, so you can make more targeted decisions.
Going Beyond the World Cup with ActDIvate
As the world waits in anticipation for the Rugby World Cup, armed with the prowess of Data Analytics and the finesse of Movement Intelligence™, stakeholders aren't just staying ahead of the game—they're redefining it. In understanding and mastering the demand dynamics of such a multifaceted event, businesses and governments can set a precedent for how to handle similar large-scale events in the future—be it sporting events, cultural festivals, or even something as grand as the 2024 Summer Olympics in Paris.
Ready to unlock the potential of data during the Rugby World Cup and beyond? For detailed event impact predictions, revenue estimates breakdowns, and audience profiling by host cities around France and beyond, reach out to ActDIvate. Let Movement Intelligence™ guide you through this unparalleled sporting event. Contact Us Now
