Our data covers a wide range of categories and allows for a multitude of insights to inform strategic decision-making and enhance operational efficiency.

How we define our data categories:

• Geospatial, Traffic & Places of Interest - Data related to geographic locations, traffic patterns, and notable places of interest.

• Weather, Environment & Sustainability Data - Data on weather conditions, environmental factors, and sustainability metrics.

• Behavioural Data - Information on consumer behaviours and preferences.

• Transaction Data - Financial data related to consumer transactions.

• Movement Data - Data on the movement of individuals, including points of interest and duration of visits.

• Events Data - Information about various events, including their locations and times.

• Entertainment Data - Data related to entertainment options, including venues and activities.

• Governmental & Public Health Data - Data from government sources and public health records.

• Travel Data - Information on travel patterns, including inflow and outflow of tourists.

How to use our data:

• Exploring Movement with the City Heatmap - This real-time foot traffic overview enables clients to adapt staffing and promotions, while city planners manage traffic and resources effectively.

• Check When’s Busy with the Event Calendar - Stay ahead with our Event Calendar, allowing Points of Interest (POIs) to adjust staffing and pricing, and authorities to prepare for demand influxes.

• Track the City Index, Traffic & Congestion Levels - Avoid costly bottlenecks by making data-driven routing decisions to ensure timely deliveries and enhance customer satisfaction.

• Assessing Environmental City Wellness - Contextualize your decision-making with environmental data to optimize experiences and operations based on weather and air quality conditions.

• Understanding Footfall Density - Anticipate footfall by POI to maximize opportunities, streamline operational efficiency, and optimize customer experiences.

• Contextualise Resident & Tourist Demographics, Attitudes, Personas & Interests - Tailor strategies to resonate with target demographics, fine-tuning messaging to enhance engagement and drive revenue. Maximize opportunities by aligning with customer values and leveraging personas to deploy targeted marketing, optimize engagement, and increase revenue.

Data Update Frequencies

Changes are reflected on the dashboard at a daily rate, however we consume and update our data at different intervals.

• Real-time/Low Latency: Weather, environmental, and some movement data.

• Daily: Most data categories, including geospatial, traffic, behavioural, transaction, events, entertainment, governmental, public health, and travel data.

• Quarterly: Demographic data, due to its less dynamic nature.

Any mobility data we connect to, is processed and cleaned, with PII omitted within 5 days, as is standard across the industry.

Find out more in our FAQ