
Is your business missing out on the power of events?
Have you ever realized too late that a major event just brought a surge of potential customers into your area, and you weren’t ready?
If so, you're likely experiencing a serious case of business FOMO, and you're not alone.

A Missed Opportunity?
Across cities worldwide, people are spending more on travelling for events. From concerts and sports to cultural festivals and pop-ups, Event Tourism is transforming how people travel and spend. It's these events that often go unnoticed leading to multiple missed opportunities.

The Challenge
Despite the goldmine of insights event data offers, businesses are struggling to unlock its value.
Only 1% of available data is actually used to inform better decisions
(Harvard Business Review)
80% of data teams’ time is spent cleaning and preparing data—not analyzing it
(TechCrunch)
The Result
Businesses remain reactive, missing critical chances to plan ahead and optimise operations to ensure they take advantage of those opportunities.
