Retrospective report for 1 October 2026 to 4 October 2026. Compiled on 6 November 2026 from stored event records. Figures are reconstructed model estimates, not forecasts preserved from that period or confirmed attendance and spend. First published on the website on 6 November 2026.
Washington Commanders v Indianapolis Colts (NFL) plays Tottenham Hotspur Stadium on Sun 4 Oct. It has the highest Demand Intent Score of any event in London this week (79).
Event spotlight · London
Washington Commanders v Indianapolis Colts (NFL)
Tottenham Hotspur Stadium · Week commencing Monday 28 September 2026
- expected attendance
- 62,000
- total revenue opportunity
- £20.1m
- visitors from outside the city
- 43,400
- expected on public transport
- 85%
Model estimates compiled on 6 November 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. Betfred Super League Grand Final 2026 draws a bigger crowd this week, but no event in the city combines buzz and crowd size like this one.
Where the money goes
| Revenue line | Sun 4 Oct |
|---|---|
| Ticket sales | £12.4m |
| Hotels and accommodation | £3.8m |
| Food and drink | £2.3m |
| Transport | £1.1m |
| Activities | £515k |
| Total | £20.1m |
What it means for your business
Hotels
We expect 43,400 attendees from outside the city, which is £3.8m of accommodation demand. Hotels near Tottenham Hotspur Stadium and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 14:30 start, pre-event trade near the venue peaks in the two hours before. With £2.3m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 52,700 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in London this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Sat 3 Oct | Betfred Super League Grand Final 2026, Old Trafford, 18:00 | 70,000 | £7.7m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | ABBA Voyage, ABBA Arena | 18,000 | £3.0m |
| Sun 4 Oct | Karan Aujla, The O2, 18:30 | 18,000 | £2.5m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | Wicked, Apollo Victoria Theatre | 10,400 | £1.7m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | Disney's The Lion King, Lyceum Theatre | 10,100 | £1.9m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.