Retrospective report for 12 October 2026 to 18 October 2026. Compiled on 6 November 2026 from stored event records. Figures are reconstructed model estimates, not forecasts preserved from that period or confirmed attendance and spend. First published on the website on 6 November 2026.
Jacksonville Jaguars v Houston Texans (NFL) plays Wembley Stadium on Sun 18 Oct. It has the highest Demand Intent Score of any event in London this week (82).
Event spotlight · London
Jacksonville Jaguars v Houston Texans (NFL)
Wembley Stadium · Week commencing Monday 12 October 2026
- expected attendance
- 80,000
- total revenue opportunity
- £25.9m
- visitors from outside the city
- 56,000
- expected on public transport
- 85%
Model estimates compiled on 6 November 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.
Where the money goes
| Revenue line | Sun 18 Oct |
|---|---|
| Ticket sales | £16.0m |
| Hotels and accommodation | £4.9m |
| Food and drink | £2.9m |
| Transport | £1.4m |
| Activities | £665k |
| Total | £25.9m |
What it means for your business
Hotels
We expect 56,000 attendees from outside the city, which is £4.9m of accommodation demand. Hotels near Wembley Stadium and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 14:30 start, pre-event trade near the venue peaks in the two hours before. With £2.9m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 68,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in London this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Tue 13 Oct | Arsenal v Lille (UEFA Champions League), Emirates Stadium, 20:00 | 60,000 | £10.4m |
| Wed 14 Oct | Frieze London, Venue to be confirmed | 25,000 | £4.5m |
| Fri 16 Oct | 2026 LE SSERAFIM TOUR 'PUREFLOW', The O2, 18:00 | 17,000 | £3.0m |
| Thu 15 Oct | ASAKE, The O2 Arena, 18:30 | 20,000 | £3.0m |
| Tue 13 Oct | The Pussycat Dolls: PCD FOREVER TOUR, The O2, 18:30 | 18,000 | £2.7m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.