Retrospective report for 1 October 2026 to 4 October 2026. Compiled on 6 November 2026 from stored event records. Figures are reconstructed model estimates, not forecasts preserved from that period or confirmed attendance and spend. First published on the website on 6 November 2026.
New York Yankees v Boston Red Sox - American League Wild Card Series Game 3 (MLB) plays Yankee Stadium on Thu 1 Oct. It has the highest Demand Intent Score of any event in New York this week (86).
Event spotlight · New York
New York Yankees v Boston Red Sox - American League Wild Card Series Game 3 (MLB)
Yankee Stadium · Week commencing Monday 28 September 2026
- expected attendance
- 98,000
- total revenue opportunity
- $38.0m
- visitors from outside the city
- 61,200
- expected on public transport
- 83%
Model estimates compiled on 6 November 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.
Where the money goes
| Revenue line | Thu 1 Oct |
|---|---|
| Ticket sales | $19.6m |
| Hotels and accommodation | $11.7m |
| Food and drink | $4.7m |
| Transport | $1.2m |
| Activities | $864k |
| Total | $38.0m |
What it means for your business
Hotels
We expect 61,200 attendees from outside the city, which is $11.7m of accommodation demand. Hotels near Yankee Stadium and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 03:33 start, pre-event trade near the venue peaks in the two hours before. With $4.7m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 80,900 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in New York this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Fri 2 Oct and Sat 3 Oct | Harry Styles: Together, Together, Madison Square Garden | 40,000 | $14.6m |
| Thu 1 Oct | BUDDY'S GOT THE BLUES: ERIC CLAPTON, JOHN MAYER, BUDDY GUY & MANY MORE, Radio City Music Hall, 19:30 | 6,000 | $2.1m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | Wicked (NY), Gershwin Theatre | 11,300 | $3.8m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | Hamilton (NY), Richard Rodgers Theatre | 7,800 | $3.6m |
| 4 dates, Thu 1 Oct to Sun 4 Oct | Stranger Things: The First Shadow, Marquis Theatre | 9,500 | $3.3m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.