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Retrospective: New York Comic Con (NYCC) at Jacob K. Javits Convention Center: New York's highest-demand event this week

250,000 people and $49.7m of spend over one date, Thu 8 Oct.

Jacob K. Javits Convention CenterEditorial illustration
Demand Index
93/100
expected attendance
250,000
total revenue opportunity
$49.7m

Retrospective report for 5 October 2026 to 11 October 2026. Compiled on 6 November 2026 from stored event records. Figures are reconstructed model estimates, not forecasts preserved from that period or confirmed attendance and spend. First published on the website on 6 November 2026.

New York Comic Con (NYCC) plays Jacob K. Javits Convention Center on Thu 8 Oct. It has the highest Demand Intent Score of any event in New York this week (93).

Event spotlight · New York

New York Comic Con (NYCC)

Jacob K. Javits Convention Center · Week commencing Monday 5 October 2026

93DI score
expected attendance
250,000
total revenue opportunity
$49.7m
visitors from outside the city
125,000
expected on public transport
70%

Model estimates compiled on 6 November 2026.

Why this event leads the week

The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.

Where the money goes

Revenue lineThu 8 Oct
Ticket sales$18.8m
Hotels and accommodation$19.7m
Food and drink$8.3m
Transport$1.8m
Activities$1.2m
Total$49.7m

What it means for your business

Hotels

We expect 125,000 attendees from outside the city, which is $19.7m of accommodation demand. Hotels near Jacob K. Javits Convention Center and on the main routes in can hold rate on the event night and offer late checkout.

Bars and restaurants

Pre-event trade near the venue peaks in the two hours before. With $8.3m of food and drink spend, venues nearby should staff for a full rush.

Transport

We expect 175,000 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.

Also big in New York this week

DateEventAttendanceRevenue
3 dates, Wed 7 Oct to Sat 10 OctHarry Styles: Together, Together, Madison Square Garden60,000$29.6m
Mon 5 OctAdvertising Week New York (AWNEWYORK), Venue to be confirmed30,000$19.1m
Thu 8 OctNew York Yankees v Tampa Bay Rays - American League Division Series Game 4 (MLB), Yankee Stadium, 20:0048,000$15.8m
Wed 7 OctNew York Yankees v Tampa Bay Rays - American League Division Series Game 3 (MLB), Yankee Stadium, 20:0048,000$15.3m
Mon 5 Octbeabadoobee: The Powerlines Tour, Madison Square Garden, 20:0015,000$3.5m

Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.

Figures are ActDivate model estimates. Each event is counted once, even when it is sold through several ticket sites, and ticket packages are not counted as separate events. Estimates can change as events are confirmed, added or rescheduled, and totals for months further ahead tend to rise as more events are announced. ActDivate is the demand intelligence platform that helps hospitality, retail and service businesses anticipate and capitalise on event-driven demand.

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