Planning report for 9 November 2026 to 15 November 2026. Data compiled on 9 November 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 9 November 2026.
UFC 334 (Mixed Martial Arts) plays Madison Square Garden on Sat 14 Nov. It has the highest Demand Intent Score of any event in New York this week (69).
Event spotlight · New York
UFC 334 (Mixed Martial Arts)
Madison Square Garden · Week commencing Monday 9 November 2026
- expected attendance
- 20,000
- total revenue opportunity
- $13.7m
- visitors from outside the city
- 10,000
- expected on public transport
- 94%
Model estimates compiled on 9 November 2026.
Why this event leads the week
The Demand Intent Score weighs how much people want to go as well as how many will go. Dave Matthews Band draws a bigger crowd this week, but no event in the city combines buzz and crowd size like this one.
Where the money goes
| Revenue line | Sat 14 Nov |
|---|---|
| Ticket sales | $9.0m |
| Hotels and accommodation | $2.6m |
| Food and drink | $1.4m |
| Transport | $404k |
| Activities | $216k |
| Total | $13.7m |
What it means for your business
Hotels
We expect 10,000 attendees from outside the city, which is $2.6m of accommodation demand. Hotels near Madison Square Garden and on the main routes in can hold rate on the event night and offer late checkout.
Bars and restaurants
With a 05:30 start, pre-event trade near the venue peaks in the two hours before. With $1.4m of food and drink spend, venues nearby should staff for a full rush.
Transport
We expect 18,700 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.
Also big in New York this week
| Date | Event | Attendance | Revenue |
|---|---|---|---|
| Sat 14 Nov | UFC 334, Madison Square Garden, 17:00 | 18,000 | $12.3m |
| Thu 12 Nov and Fri 13 Nov | Dave Matthews Band, Madison Square Garden | 38,500 | $10.4m |
| Tue 10 Nov | New York Knicks v Milwaukee Bucks (NBA), Madison Square Garden, 19:30 | 19,800 | $6.3m |
| Sun 15 Nov | St. John's Red Storm Men's Basketball v. Syracuse, Madison Square Garden, 19:00 | 16,500 | $3.2m |
| Sat 14 Nov | PROMPT NYC AI Conference, Venue to be confirmed | 1,800 | $1.5m |
Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.