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WTA Tour - WTA Finals Day 7 at King Saud University Stadium: Riyadh's highest-demand event this week

25,000 people and SAR 21.7m (stale FX) of spend over one date, Fri 13 Nov.

King Saud University StadiumEditorial illustration
Demand Index
79/100
expected attendance
25,000
total revenue opportunity
SAR 21.7m (stale FX)

Planning report for 9 November 2026 to 15 November 2026. Data compiled on 9 November 2026. Figures are the estimates saved with this report. Check Stream for the latest figures. First published on the website on 9 November 2026.

WTA Tour - WTA Finals Day 7 plays King Saud University Stadium on Fri 13 Nov. It has the highest Demand Intent Score of any event in Riyadh this week (79).

Event spotlight · Riyadh

WTA Tour - WTA Finals Day 7

King Saud University Stadium · Week commencing Monday 9 November 2026

79DI score
expected attendance
25,000
total revenue opportunity
SAR 21.7m (stale FX)
visitors from outside the city
15,000
expected on public transport
30%

Model estimates compiled on 9 November 2026.

Why this event leads the week

The Demand Intent Score weighs how much people want to go as well as how many will go. It is also the biggest crowd of the week.

Where the money goes

Revenue lineFri 13 Nov
Ticket salesSAR 10.0m (stale FX)
Hotels and accommodationSAR 8.6m (stale FX)
Food and drinkSAR 1.8m (stale FX)
TransportSAR 405k (stale FX)
ActivitiesSAR 855k (stale FX)
TotalSAR 21.7m (stale FX)

What it means for your business

Hotels

We expect 15,000 attendees from outside the city, which is SAR 8.6m (stale FX) of accommodation demand. Hotels near King Saud University Stadium and on the main routes in can hold rate on the event night and offer late checkout.

Bars and restaurants

With a 13:30 start, pre-event trade near the venue peaks in the two hours before. With SAR 1.8m (stale FX) of food and drink spend, venues nearby should staff for a full rush.

Transport

We expect 7,500 attendees to travel by public transport. Operators and nearby businesses should plan for a sharp exit peak when the event ends.

Also big in Riyadh this week

DateEventAttendanceRevenue
Thu 12 NovWTA Tour - WTA Finals Day 6, King Saud University Stadium, 13:3022,000SAR 18.0m (stale FX)
Wed 11 NovWTA Tour - WTA Finals Day 5, King Saud University Stadium, 13:3020,000SAR 15.4m (stale FX)
Tue 10 NovWTA Tour - WTA Finals Day 4, King Saud University Stadium, 13:3018,000SAR 12.4m (stale FX)
Wed 11 NovMisk Global Forum, Venue to be confirmed12,000SAR 4.3m (stale FX)
Mon 9 NovWTA Tour - WTA Finals Day 3, King Saud University Stadium, 13:3015,000SAR 9.5m (stale FX)

Start times can move, for example for TV broadcast. Check the organiser's confirmed times before you finalise rotas.

Figures are ActDivate model estimates. Each event is counted once, even when it is sold through several ticket sites, and ticket packages are not counted as separate events. Estimates can change as events are confirmed, added or rescheduled, and totals for months further ahead tend to rise as more events are announced. ActDivate is the demand intelligence platform that helps hospitality, retail and service businesses anticipate and capitalise on event-driven demand.

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