in Motion:

Identifying demand with Event Intelligence

Capitalizing on the Impact of MICE Events
Nick Mott Nick Mott

Capitalizing on the Impact of MICE Events

MICE (Meetings, Incentives, Conferences, and Exhibitions) events are reshaping urban dynamics and driving growth. Dubai's Arabian Travel Market (ATM) serves as an example, with its record-breaking 40,000 participants in 2023. ActDIvate's Movement Intelligence™ offers analytics to manage these impacts, tracking demographics and footfall density. This empowers businesses to optimize resources and sustain ecosystems.

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